
A number of years ago, I was a music programmer for a company that supplied music for business environments.
Because of the production time involved in going from demo to finished product, we started our Christmas programming in July and August, so that our retail clients could have holiday hits in their locations well before Thanksgiving.
And let me tell you….. unless you’ve sat in a tiny windowless studio in the middle of July listening to Frosty the Snowman and Jingle Bells over and over and over again, you haven’t really experienced ALL the magic that the season has to offer……you know what I mean?
At this particular time, one of my clients was a large clothing retailer that had maybe 100 different locations up and down the East Coast…and after going through 4 rounds of demos on their upcoming Christmas programming, my contact said, “Listen, Mike…..every store in the world plays holiday music….we want something truly unique…..something that makes customers FEEL something when they come into our stores….go ahead and let your imagination run wild……”
And so I did…I put together a 20 song holiday demo that had Christmas favorites from Ella Fitzgerald to Buck Owens to Bing Crosby to Bruce Springsteen and back again.
And in between the songs, I dropped in little clips from famous holiday movies, like A Christmas Story (“red rider BB gun), and “It’s A Wonderful Life” (any clip) and “A Charlie Brown Christmas”….
And then, at the end of the demo….maybe because I finally went insane after listening to non stop Christmas music in July ……I dropped in this clip from “the Grinch Who Stole Christmas”….(maybe Christmas doesn’t come from a store)
Kind of interesting to imagine yourself walking around a store doing your holiday shopping and hearing THAT play overhead, now isn’t it?
Needless to say, when the client got to the end of THAT demo, I had pretty much gotten to the end of my career as a music programmer….at least for this particular company.
During my “exit interview”, my boss said, “Look Mike…I think you’re a good guy…and you know a lot about music….but when it comes to the holidays…it’s a pretty simple equation: retailers want customers to feel warm and fuzzy inside, because warm and fuzzy shoppers tend to buy stuff. Subversive messages about the “true” meaning of Christmas don’t really have a place with our company.”
And I guess by that definition of “subversive”… I was guilty as charged.
And you know, I’m okay with that.
Here’s wishing you and yours a Subversive little Christmas….